Set Up Facebook Page
Points you'll need
- A personal Facebook account
- Net access
Set Up Facebook Page
1. Create the page
Once you're logged in to your personal account on Facebook, most likely to Pages to create your new page
You will be provided a few choices, consisting of 'Firm, Company or Institution' and 'Cause or area'.
Select 'Company, Company or Organization' and also choose 'Charity' from the scroll down menu. Include a name to your page (the name of your organisation) and also click to accredit that you are the main representative of the organisation. Make certain you enter the name appropriately as you could not constantly transform it later on.
2. Customise the page
Facebook will ask you to include a Page summary, a connect to your website and also an one-of-a-kind url for your Facebook page, i.e. facebook.com/yourorganisation
It will certainly then ask you to include a profile photo (the recommended dimension is 180 x 180 pixels), which must be your organisation's logo design.
Finally, you could specify a specific audience, or you could browse this step.
Once you have the essentials established, you must after that add a cover photo (851 x 315 pixels) which must be a top quality photo that demonstrates exactly what your organisation does. Involving cover pictures can be truly efficient in encouraging people to like your page. You'll additionally need to add some details regarding your organisation to the Details section.
The basic skeletal system of your page is now live. Facebook will certainly ask if you wish to 'Like' your page. If you do so, all activity will certainly appear in Information Feeds of those you're attached to personally to on Facebook. Without any web content on the page, we intend to conserve that natural Timeline tale for when you're truly all set for individuals to watch the page, so miss this in the meantime.
3. Include engaging content
Before you begin sharing your page, it's suggested to get some wonderful material on there. Ask concerns, use pictures, videos as well as infographics to engage your target markets, and also do not forget to maintain messages actually short-- most individuals will be seeing your page with their smart phone. It's useful to consider that your target market( s) will be, and exactly what will interest them concerning your organisation. Think about the articles as telling tales, as well as not as advertising and marketing messages.
4. Employee supporters
A good location to start is by inviting your coworkers to such as the page and also ask to share it with their pals. You can additionally use your website, newsletter, blog and e-mail updates to advertise your page and produce a core base of advocates. If your updates are engaging you will certainly soon see that your fans will certainly do a lot of the recruiting for you.
5. Measure your success
Use Facebook insights to gauge how well you're doing and exactly what could improve on. Insights provide you information on your target market, just how they connect with your page as well as the efficiency of your posts.