Setting Up Facebook Page
Points you'll require
- An individual Facebook account
- Net accessibility
Setting Up Facebook Page
1. Develop the page
When you're visited to your personal account on Facebook, go to Pages to produce your brand-new page
You will certainly be given a few choices, consisting of 'Firm, Company or Institution' as well as 'Cause or community'.
Select 'Company, Organization or Organization' and select 'Charity' from the scroll down food selection. Add a name to your page (the name of your organisation) as well as click to certify that you are the main representative of the organisation. Make certain you go into the name appropriately as you could not constantly change it later on.
2. Customise the page
Facebook will certainly ask you to add a Page description, a link to your web site and an unique link for your Facebook page, i.e. facebook.com/yourorganisation
It will certainly after that ask you to include a profile picture (the advised size is 180 x 180 pixels), which must be your organisation's logo.
Ultimately, you could define a particular audience, or you can skip through this action.
As soon as you have the fundamentals set up, you need to then add a cover picture (851 x 315 pixels) which ought to be a branded picture that shows just what your organisation does. Engaging cover photos can be actually efficient in encouraging people to like your page. You'll likewise need to add some information concerning your organisation to the Information section.
The standard skeleton of your page is currently live. Facebook will certainly ask if you 'd like to 'Like' your page. If you do so, all activity will certainly appear in Information Feeds of those you're linked to personally to on Facebook. Without any content on the page, we want to conserve that natural Timeline story for when you're actually ready for individuals to view the page, so avoid this for now.
3. Include appealing content
Prior to you start sharing your page, it's advisable to get some fantastic content on there. Ask concerns, make use of images, videos and also infographics to engage your target markets, and also always remember to keep articles really brief-- most individuals will be visiting your page with their mobile phone. It's valuable to consider who your target market( s) will certainly be, and what will interest them concerning your organisation. Consider the blog posts as informing tales, and not as advertising and marketing messages.
4. Recruit supporters
An excellent location to start is by inviting your colleagues to such as the page and also ask to share it with their pals. You can likewise use your website, newsletter, blog site and also email updates to promote your page as well as produce a core base of supporters. If your updates are engaging you will quickly see that your supporters will do the majority of the recruiting for you.
5. Measure your success
Use Facebook insights to determine exactly how well you're doing and also just what could enhance. Insights give you details on your audience, just how they connect with your page and the performance of your articles.