Facebook Advertising Guidelines
Follow this step by step guide to get started with advertising on Facebook, and you should have your advertisement up on Facebook soon.
Facebook Advertising Guidelines
Action 1: Marketing purpose
When visited, you will certainly be asked by Facebook, just what it is you are attempting to achieve with advertising. Options are conveniently split in between recognition, consideration, and conversion.
Choose whichever pertains to you. For this guide we will choose 'Send people to your web site'. When selected, select a name for your campaign and proceed.
Step 2: Audience targeting
Next off, you will certainly be offered the alternatives to narrow down your Audience to target your advertisements better. You can select a custom-made name for this targeting if you wish to re-use your Audience choice in one more project. Select the area, age, gender, and language of the individuals you wish to target. If this is your first ad, you may leave every one of these alternatives untouched, run your ad, and also see what sort of individuals respond best to it.
Step 3: Placements
Once you have the Audience targeted, you could pick where your ad is presented. Depending upon the kind of project you have actually selected, Facebook may recommend that it automatically picks where to position the advertisements. If you recognize where your ad might do much better select 'Edit Placements', as well as pick the areas you would certainly like your advertisement to appear.
Tip 4: Budget & Schedule
Now you ought to be at the Budget & Schedule choices. Right here you can choose how much you wish to spend on your ad daily, or you could specify a total Budget if you pick a begin as well as end date for your ad. Relying on your advertisement purpose, you can choose when you get billed by Facebook. In this overview, the advertisement we are running is for clicks to a web site, therefore Facebook will suggest obtaining charged by 'Link Clicks' is the most effective alternative. You could also set a quote amount for every click or enable Facebook to automatically bid for you to assure a much better rate for you. Depending on your objective you could additionally select the time of day your advertisement will present, e.g if your advertisement is for a lunchtime bargain for a restaurant, marketing just before lunch would be much better compared to perhaps marketing all the time.
Step 5: Review reach
After you have actually picked your Audience, positioning, Budget and also timetable, Facebook will offer you a price quote of the number of people your ad can potentially get to with your chosen choices. Evaluation this making sure you more than happy with your choice.
Action 6: Advertisement Format
Multiple alternatives are now offered when producing an ad on Facebook. A fundamental solitary image ad will be readily available by default, yet if you have more pictures you can decide to have a slide carousel, or a slide show. If you have a video clip, you could use this as your advertisement as well. Use the kind to select your ad kind, and proceed to post any pictures or video you need for the ad. If you are utilizing images, see to it they are top quality.
Action 7: Attaching a web page
Any kind of advertisement you work on Facebook will be shown as your Facebook page. Your pages must be offered in a dropdown choice box, select the page to which the advertisement is related. As Instagram is additionally a part of Facebook now, your ad will certainly be displayed there a swell, the Instagram account associated with your Facebook page will used to promote your advertisements there. If you do not have an Instagram account linked to your Facebook page, you can include an account, or additionally you can remove your advertisement from appearing on Instagram. Also if your project goal is site clicks, you will certainly be requested for the url of your website, or a specific pge you desire to point customers to. Together with this, enter a heading for your advertisement for e.g 'Check out my outstanding site for large amounts'.
Tip 8: Verification
Ultimately, Facebook will offer you with just how your advertisement will look in addition to all the alternatives you have actually picked. If you are happy with all of this click 'Place order' and you're advertisement will be sent for review. As long as your ad does not breach any type of Facebook standards, it ought to be visible to individuals within a number of hrs.